The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Surf, Pier, Snow
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ice Cream, School Photo, Comic Book
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
José, Nuno, Isabel
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Ghandi, JFK, John Lennon
Agency: Saatchi & Saatchi / Sydney
Client: Coalition for Gun Control Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Arab/Jew
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
KKK
Agency: DDB / Sydney
Client: Large Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
We're Moving
Agency: 10AM Communications Pte. Ltd. / Singapore
Client: 10AM Communications Pte Ltd Category: Collateral Advertising / Collateral: Self-Promotion
Fishing
Agency: Bubba's Deli / Atlanta
Client: Tibor Nemeth Category: Collateral Advertising / Collateral: Self-Promotion
Owners Manual
Agency: Gabriel deGrood Bendt / minneapolis
Client: Gabriel deGrood Bendt Category: Collateral Advertising / Collateral: Self-Promotion
Wood on Wood
Agency: Happy Forsman & Bodenfors / Gotenburg
Client: Arctic Paper Category: Collateral Advertising / Collateral: Self-Promotion
A few kind words
Agency: Host / Sydney
Client: Host Category: Collateral Advertising / Collateral: Self-Promotion
Wake Up Call
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Laila
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Over :30 Single
Fascination
Agency: DDBParis / Paris
Client: Audi Category: Consumer Television / Consumer Television Over :30 Single
Attack of the Snowman
Agency: DENTSU INC.Tokyo / Tokyo
Client: Yellow Hat Ltd. Category: Consumer Television / Consumer Television Over :30 Single
History
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Single
23 vs. 39
Agency: Element 79 Partners / Chicago
Client: Gatorade Category: Consumer Television / Consumer Television Over :30 Single
USPS
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Julie
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
Kevin
Agency: Leo Burnett Company / Chicago
Client: Morgan Stanley Category: Consumer Television / Consumer Television Over :30 Single
The Osbournes: Those Were the Days
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Mothman
Agency: Net#work BBDO / Johannesburg
Client: Opel Corsa Lite Category: Consumer Television / Consumer Television Over :30 Single
One Hour Photo
Agency: Ogilvy & Mather / New York
Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Rugby Keep the Ball Alive
Agency: Publicis Mojo / Southbank
Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Gator
Agency: Rainey Kelly Campbell Roalfe/Y&R / London
Client: Land Rover Category: Consumer Television / Consumer Television Over :30 Single
Soggy Pants
Agency: TBWA Hunt Lascaris / Johannesburg
Client: City Lodge Category: Consumer Television / Consumer Television Over :30 Single
Makeshift
Agency: Wieden+Kennedy / New York
Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Gamebreakers
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Everyday
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Lonely Tree
Agency: age. comunicações / São Paulo
Client: Swahili Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Liz Transform
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: CMR - LIZ Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Stadium
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Arms
Agency: Batey (Pte) Ltd / Singapore
Client: DaimlerChrysler South East Asia Pte Ltd-Singapore Operations Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Big Words
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Blah
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Quick Brown Fox
Agency: BBDO GUERRERO ORTEGA / Makati
Client: Summit Media/FHM Magazine Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
White Board
Agency: BBDO / Singapore
Client: ICI Paints (Singapore) Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Make-Up Remover
Agency: BBDO / Singapore
Client: Simple Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Play
Agency: BDDP & Fils / Boulogne-Billancourt
Client: BMW MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CHEATER"
Agency: CONTRAPUNTO / Madrid
Client: CHRYSLER JEEP Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shadows- clock
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Victory Lap
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Small Space- Parallel Park
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CD Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Babyphone
Agency: DDB / Brussels
Client: VW Sharan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
New Beetle Cabriolet
Agency: DDB Amsterdam / Amstelveen
Client: Pon's Automobielhandel B.V. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Surf, Pier, Snow
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04364A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Ice Cream, School Photo, Comic Book
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04365A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
José, Nuno, Isabel
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04366A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04368A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04369A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Coalition for Gun Control
Title:
Ghandi, JFK, John Lennon
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04370A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
Arab/Jew
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04152A
Award:
2004 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Large Magazine
Title:
KKK
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04153A
Award:
2004 Advertising Merit Award
Agency:
10AM Communications Pte. Ltd. / Singapore
Client:
10AM Communications Pte Ltd
Title:
We're Moving
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04344A
Award:
2004 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
Tibor Nemeth
Title:
Fishing
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04345A
Award:
2004 Advertising Merit Award
Agency:
Gabriel deGrood Bendt / minneapolis
Client:
Gabriel deGrood Bendt
Title:
Owners Manual
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04346A
Award:
2004 Advertising Merit Award
Agency:
Happy Forsman & Bodenfors / Gotenburg
Client:
Arctic Paper
Title:
Wood on Wood
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04347A
Award:
2004 Advertising Merit Award
Agency:
Host / Sydney
Client:
Host
Title:
A few kind words
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
04348A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Wake Up Call
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04430A
Award:
2004 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Laila
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04431A
Award:
2004 Advertising Merit Award
Agency:
DDBParis / Paris
Client:
Audi
Title:
Fascination
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04432A
Award:
2004 Advertising Merit Award
Agency:
DENTSU INC.Tokyo / Tokyo
Client:
Yellow Hat Ltd.
Title:
Attack of the Snowman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04433A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04434A
Award:
2004 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Greetings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04435A
Award:
2004 Advertising Merit Award
Agency:
Element 79 Partners / Chicago
Client:
Gatorade
Title:
23 vs. 39
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04436A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04437A
Award:
2004 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Next Shift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04438A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Julie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04439A
Award:
2004 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Morgan Stanley
Title:
Kevin
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04440A
Award:
2004 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
The Osbournes: Those Were the Days
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04441A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Opel Corsa Lite
Title:
Mothman
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04442A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
American Express
Title:
One Hour Photo
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04443A
Award:
2004 Advertising Merit Award
Agency:
Publicis Mojo / Southbank
Client:
Nike Australia
Title:
Rugby Keep the Ball Alive
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04444A
Award:
2004 Advertising Merit Award
Agency:
Rainey Kelly Campbell Roalfe/Y&R / London
Client:
Land Rover
Title:
Gator
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04445A
Award:
2004 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
City Lodge
Title:
Soggy Pants
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04446A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN Brand
Title:
Makeshift
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04447A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Gamebreakers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04448A
Award:
2004 Advertising Merit Award
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Everyday
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
04449A
Award:
2004 Advertising Merit Award
Agency:
age. comunicações / São Paulo
Client:
Swahili
Title:
Lonely Tree
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04156A
Award:
2004 Advertising Merit Award
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
CMR - LIZ
Title:
Liz Transform
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04157A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
Stadium
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04158A
Award:
2004 Advertising Merit Award
Agency:
Batey (Pte) Ltd / Singapore
Client:
DaimlerChrysler South East Asia Pte Ltd-Singapore Operations
Title:
Arms
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04159A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Big Words
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04160A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Blah
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04161A
Award:
2004 Advertising Merit Award
Agency:
BBDO GUERRERO ORTEGA / Makati
Client:
Summit Media/FHM Magazine
Title:
Quick Brown Fox
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04162A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
ICI Paints (Singapore) Pte Ltd
Title:
White Board
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04163A
Award:
2004 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Simple
Title:
Make-Up Remover
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04164A
Award:
2004 Advertising Merit Award
Agency:
BDDP & Fils / Boulogne-Billancourt
Client:
BMW MINI
Title:
Play
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04165A
Award:
2004 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
CHRYSLER JEEP
Title:
CHEATER"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04166A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Shadows- clock
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04167A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Small Space- Victory Lap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04173A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Small Space- Parallel Park
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04174A
Award:
2004 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
CD Wrapping Paper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04175A
Award:
2004 Advertising Merit Award
Agency:
DDB / Brussels
Client:
VW Sharan
Title:
Babyphone
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04176A
Award:
2004 Advertising Merit Award
Agency:
DDB Amsterdam / Amstelveen
Client:
Pon's Automobielhandel B.V.
Title:
New Beetle Cabriolet
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04177A
